Customer Service

Customer service doesn’t always stem from a job well done. Producing satisfied customers often requires a bit more effort. Good customer service is a fantastic marketing tool because bad customer service is the fastest way to ruin a business. If you don’t believe us, check out this infographic. According to the infographic, 86% of customers quit doing business with a company after a bad customer experience. 51% of customers said they would only try one time to reach customer support before giving up.

On a more optimistic note, 80% of consumers in the U.S. say they would pay more to make sure they experience a fantastic customer experience. Along those same lines, 78% of customers recommend a brand to people they know after a great customer experience.

To make sure you’re always practicing good customer service, follow these tips:

1. Do quality work. If the end result isn’t good, the customer’s experience won’t be either.
2. Be present. When customers feel cared for, listened to, and that their voices are heard, they are much more likely to be satisfied with their overall experience.
3. Follow through. Responsive customer support is probably the #1 thing that determines whether or not customers leave interactions feeling impressed or frustrated!
4. Go the extra mile. Always surprise customers by going above and beyond their expectations.

There are numerous search results for customer service tips on Google, but instead of focusing on specific tips, think about having an overall positive mindset when thinking about customer service. For more information on this, we recommend a book called Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results.

• What Bad Customer Service Costs
• iFixit Customer Service Pointers
• Going the Extra Mile